These are some logo concepts I’ve been working on for cycling campaign ‘Get Outside and Ride’ that will soon be launched by Leeton Shire Council.
I found this project a bit challenging as the title and taglines are longer than your average logo and the words were all different lengths – not easy when taking into consideration balance and composition. Plus, as much as I liked the look and feel of the words-only concepts, I really needed some bicycle imagery happening to kick the cycling message home. Add that into the mix and you’ve potentially got a very busy result. So, I tried to keep it as simple as possible (my design mantra, ever-present, reminding me to “keep it simple, stupid!”) with a basic bicycle illustration and familiar colour combinations.