Tara Goonan Photography Branding

Tara Goonan Photography branding board by Leysa Flores / www.leysaflores.com

A couple of weeks ago I shared with you all the moodboard for a very talented photographer, Tara. We’ve finalised the branding now and putting the final touches on her website – which is still yet to go live – but here is a sneak peek!

I really love the minty teal and grey combination. You all know I’m a fan of whites and greys but I’m now thinking for the new house (which is almost done!) that my daughter’s room will be this colour palette – perhaps with a pop of pink and some metallics, too. The rest of the house will be more in line with this moodboard – keeping everything clean and crisp and bringing in natural textures. If you follow me on Pinterest – in particular my interior decoration board, That Lovely House – you can see my full inspirations there.

But I digress. I’m so excited for Tara that we could create something together that really embodies her style and taste.

Tara Goonan Photography branding board by Leysa Flores / www.leysaflores.com

I have been working on a couple of other branding projects that I can’t wait to share with you. Also, last night, as I watched Lark Rise to Candleford for the umptieth time, I spent some time updating and tidying my portfolio – so be sure to check it out!


The Creative Life

Gathering ideas

Gather via www.leysaflores.com

I have a really simple piece of advice for you today in regards to gathering inspiration and ideas:

Have fun.

Gathering ideas via www.leysaflores.com

It’s natural if you are used to working to deadlines to place this task into a similar sphere – but it’s meant to be the opposite. Gathering ideas and inspiration doesn’t have a deadline and really, it’s never-ending. It’s part of the journey and it’s part of you. So take the pressure off and enjoy the gathering process.

When we were little, we used to visit my grandparents in my mother’s home town of Glen Innes and one of the activities we used to go out and do is pan for sapphires in the creek. (I’m so grateful to have grown up before technology was so overpowering in today’s households and it was easier to get out and do random things like this)! It’s safe to say I never found any sapphires, but along the way I found beautiful pieces of pyrite (fool’s gold) and other curious oddities unearthed from the creek bed that were more whimsical treasures to a little girl than silly old sapphires.

And isn’t it the same with gathering ideas and inspiration – when you immerse yourself in the process and enjoy yourself, it’s the things you find along the way that end up being greater treasures than what you set out to find in the first place!

And I swear, it’s a total coincidence that the watercolour post graphic I painted this afternoon hints of a sapphire blue hue! Curiouser and curiouser ..


Moodboards, Portfolio

WIP: Tara Goonan Photography Moodboard

Mint and grey moodboard for newborn/maternity/family photographer via www.leysaflores.com

I’ve been wrapping up some pretty cool projects over the past couple of weeks and this one has been a favourite – branding for a very talented photographer and the nicest person you could ever meet – Tara Goonan.

From when we first started, mint was always a clear vision of Tara’s and the Pinterest board was full of sweet, whimsical images and lots of hand-lettered designs. Her main focus will be newborn, maternity and family photography but also does amazing engagement and wedding photography, too.

If you’ve been following me on Snapchat (leysaflores) you would have also seen some sneak previews of the website, but we don’t plan on launching it just yet. I’ll share the final branding with you soon, though!


The Creative Life

Permission to just be / resting your brain

Permission to just be / tips from the creative life via www.leysaflores.com

If you like, sample this amazing track by Amanaska as you read (#notsponsored – I love their music!)

Ok. So the topic I wanted to talk about today is that not everything has to have an agenda or purpose.

It’s difficult when the creative life gets so busy to just switch off. Am I right? These past couple of weeks I’ve been pretty flat out chasing my tail as I endeavour to keep up with my day job, my vocation as wife + mother, working on awesome new projects into the night and coping with a growing bump, that – amongst all the joy of the journey – brings moments of frustration, too, as I adjust to the change of having to accept that I just can’t go at life at the speed I did pre-pregnancy.

So, every other day after my daughter is in bed and when the time comes to crash on the couch, reach for some chocolate and have a break, I enjoy scrolling through Pinterest, amongst other quiet evening activities.

If you’re like me, these are the times when everything seems to inspire me all at once. Probably because I’m in a relaxed mood and therefore more likely to take in visual information with ease.

The one thing I struggle with, though, is to turn off that part in my brain that wants to convert every piece of inspiration into an idea for a post, project or otherwise! I believe that enjoying inspiration for it’s own sake in that moment is an exercise in relaxation, and you gotta just give yourself permission to be in that moment, enjoy the mood and tell your brain strictly ‘hands off’!

Another way to try and describe what I mean, is how someone might really enjoy reading blogs so much that they decide to start their own. And before they know it, they are too busy blogging that they don’t have time to enjoy reading blogs anymore. A kinda ironic situation, right? Don’t forget the reasons you are creating the things you are, and take time out to return to the reasons you started in the first place.

Take time out to return to the reasons you started in the first place. Click To Tweet

So. I make certain I take time out to just scroll Pinterest, read blogs, visit other favourite websites just to be. Your brain is a strong but fragile organ that needs a break just as if you go to the gym and work out your other muscles and then rest and rejuvenate, same goes with your brain.

If you’re like me and have difficulty switching off, my advice is to just keep persevering. Schedule in that time as an appointment with yourself if you need to, just make it happen.

An important tip: the first few times you might find it so hard to switch off that you spend the entire time getting distracted and stressing about everything you’ve got going on, and you literally can’t relax. But take heart, practise makes perfect and I promise it will get easier to switch off the more you try. You owe it to yourself, so make it work for your own sake/sanity, alright?

Bonus tip: Listening to slow-tempo music may help. I love world fusion or lounge/chill music for this. If you don’t feel like listening to music, still put on some block-out headphones and enjoy the silence – it’s not so silly – try it!

Post image credit



Boho Luxe Moodboard

Boho Luxe Moodboard / via www.leysaflores.com

I’m feeling pretty excited because the house we are building is really coming along now and amongst gathering all the baby items for when our second bub arrives, I’m also starting to think a lot more about planning the decor for the new house.

Obviously, I’m going to wait until we’re in before I can get a true sense of space in the rooms before I decide on what things I want where, but I’m certainly clear on the style direction: Minimal, clean with a boho luxe vibe.

We already chose the palette for the house (obviously, as it’s halfway through being built) – whites and greys. I plan on warming up this minimal palette with touches of natural wood furniture, lots of fresh green foliage in natural baskets and cozy throws. Most importantly, some feature pieces in each room with character: think tribal furnishings, moroccan patterns and mixed metals.

Ideally, I’d love to curate these pieces from my exotic travels from places near and far, but because those experiences don’t actually exist, I will have to imagine where I’ve been and save myself the jet-lag and funds – hehe.

I’ve got a few pieces from when I visited Jordan and Israel five years ago, but I didn’t bring too much back then and I’ve never been to places like Europe or Africa – in particular one day I would love to visit Africa. In the meantime, I will content myself with fascinating documentaries and Pinterest boards entitled ‘Wanderlust’ ;)

Where’s somewhere you’re dying to visit one day? Are you one of the lucky ones who already has solid plans to travel abroad this year?

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